Design Essentials hair care system was launched in 1990 by Cornell McBride. With the success of his initial haircare brand Sta-Sof-Fro products, he imagined a haircare solutions which combined direct premium quality hair with the knowledge to use them in the salon as well as at home. Inspiring the collection which now includes the Therapeutics Rx, Almond & Avocado, Almond & Agave name a few.