Revlon Vivid Colour, It’s Not Just Colour, It’s A Way Of Life! Revlon Realistic Vivid colour has been formulated to open the hair follicle allowing the colour to penetrate the hair follicle whilst ensuring the colour is locked into the hair follicle while creating a seal around the hair follicle this does not allow the colour to fade – Colour locked Technology Seal (up to 25 washes allowing your colour to last longer)